Spark Promotions focuses in Sales Promotions (marketing activities other than personal selling, advertising, and publicity designed to enhace consumer purchasing and dealer effectiveness). We help our clients develop strategies in:

Consumer – Oriented Sales Promotions

Spark Promotions encourage repurchases by rewarding current users, boosting sales of complementary products, and increasing impulse purchases.

• Sampling – free distribution of a product in an attempt to obtain future sales.
• Premiums – items given free or at reduced cost with purchases of other products.
• Coupons – consumers can redeem the coupons at retail.
• Refunds or rebate – offer cash back to consumer who send in proof of purchasing one or more products.
• Contests – require entrants to complete a task such as solving a puzzle or answering questions in a trivia quiz, and they may also require proof of purchase.
• Sweepstakes – choose winners by chance, so no product purchase is necessary.
• Point of purchase advertising – (POP) – Displays or other promotion placed near the site of the actual buying decision.