There are but a handful of young, solo artists who dare to tackle the challenge of performing bachata music at the international level. There are fewer still who embody the charisma and talent to make the genre their own, in a way that nobody has before.
In a relatively short time, Prince Royce has done just that and then some by introducing the genre of bachata to a worldwide mainstream audience who had never been exposed to it and reaching unprecedented success in the Latin music industry.
Prince Royce’s self-titled debut album has been certified Double Platinum by the RIAA and garnered a 2010 Latin GRAMMY® nomination (for Best Tropical Contemporary Album), three 2011 Premio Lo Nuestro Awards and four 2011 Latin Billboard Awards. “Prince Royce” features mostly bachatas fused with other contemporary rhythms like Pop and Rhythm and Blues, nine of them written by Royce himself. It includes Royce’s tour de force first single, a bilingual and bachata cover of the classic and timeless 1961 Ben E. King song, “Stand By Me” which he had the honor of performing with none other than Ben E. King himself at the 2010 Latin GRAMMY® Awards.
